In the last few years, social media has played a significant role in digital marketing, for some people it could be a platform to share beautiful moments with friends and colleagues, but some enthusiastic people are making good money from this online job.
So, have you ever hear about visual social media? or did you ever redirected to Pinterest from the Google image search while clicking on the image?
If yes, then Pinterest is not a mystery for you.
Pinterest is not large in size compared to other popular social media such as Facebook and Twitter, but in the last few years, Pinterest has become such a powerful marketing tool that it can no longer be ignored.
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So, What is Pinterest? and how does Pinterest work?
Pinterest is an online virtual pinboard where you can pin or gather digital and visual content, like images, gifs, and videos. Pinterest offers great organizational functionality like creating boards and sections, moving or merging boards to others.
Despite visual discovery engines, Pinterest allows users to perform common social media functionality such as following friends and boards, liking, commenting, and re-pinning of images and other stuff as well as sharing pins on Facebook, Twitter, and other social media.
Most of the images pinned on Pinterest are clickable and will be open up on a new page to the original web from where that image is pinned. People browse through images of beautiful stuff (generally known as ideas on Pinterest), and when they click on an image that looks good, they will be taken directly to the store or web where it is published. They can save (re-pin) beautiful images to their own board to access later.
Pinterest is used to collect visual content such as images, gifs, and videos and the common theme of Pinterest is to pin these visual contents on an online virtual board. Users are free to create unlimited virtual boards on their account and also to pin unlimited images on those boards, those contents are pinned either by uploading from a computer or from a website and a blog.
Is Pinterest is free to use?
Absolutely, it is free, but like other social media, you need an account to access Pinterest, which might not be difficult for you and anyone!
Here are 06 ways that make money for you just by using Pinterest, some of them are working pretty well while some tell you the right way of making money online with Pinterest.
Start a blog and promote it on Pinterest.
Blogging has a higher earning potential than any other online job, and Pinterest can help to boost revenue by reaching millions of people every year.
Create a blog with a niche such as food, fashion, travel, etc., write quality content, and monetize it with Google Adsense, Affiliate products, and paid promotions.
Create a Pinterest account, create a board and pin an eye-catching image that best describes your blog/post. Link an image to your blog by placing a blog URL.
When a Pinterest user searches for images or idea that nearly matches your blog or post, they can find your pin, if they click on it then they will be taken to your blog post. In this way, ultimately they see your ads and paid content or buy affiliate products from your blog.
Just like Google shows results based on what you type, Pinterest is also a search engine based on images, not text. Hence, eye-catching images luckily get more clicks than simple images.
Promote affiliate products on Pinterest and earn a commission.
Apart from driving traffic to your blog, affiliate marketing is another excellent way to earn extensive income in form of commission as many brands need affiliates to promote their products against nominal fees, known as commission.
Search for the companies those run such affiliate program and join them as an affiliate, Amazon is one of the leading e-commerce brands which runs such an affiliate program, and people are earning a good commission from this online job.
Create boards and pin product images on those boards using your affiliate links and start promoting them. Make sure that you are not promoting those affiliate links which are not allowed to pin on Pinterest.
Build an audience on Pinterest and sell your product to them.
If you're running a website or an online store and want to grow your business, Pinterest helps you a lot. People are spending lots of money online, if they love what you have pinned, it is easy to sell your products to them.
Hand-made crafts and jewelry are among popular nowadays, you can sell handicrafts too if you don't have an online store or e-commerce website. Pin beautiful images of handicrafts and jewelry to Pinterest and drive your audience to your Facebook page where they could able to find the details of your products and could be contacted you.
Share Pinterest Boards with others and get a flat fee.
On Pinterest, sharing a board with others is like sharing a room with pay-in-guest who pay as rent. Here size and quality of loyal followers play an imperative role while sharing boards with others.
If you have decent followers that drive lots of traffics, you can share or create a board for a brand and they pay you a flat fee. Use Pinterest analytics or URL shortening services like Adfly to watch the reach and engagement of pins and boards in order to share with associated brands or companies.
Teach Pinterest strategies and earn a fee.
At the end of the day, when you nicely know each and every aspect of Pinterest strategies, you might be able to teach others. Many people join Pinterest every day, and e-books and courses you created might help them a lot to set up and grow their Pinterest profile.
You can start a Youtube channel or a blog to teach others about what you have learned while using Pinterest for a while. Also, you can develop SEO techniques to get discovered on Pinterest, as it is a visual search engine, you can build a course on how to design a beautiful pin to go viral on Pinterest.
Use SEO (Search Engine Optimisation) techniques to get discovered.
Pinterest is a visual search engine based on images instead of text, therefore pins with great visualization on images perform better. Your pins (in other words, images) should be visible and easily discovered on Pinterest. you have to use SEO techniques to get found on Pinterest as well as on other search engines like Google, Bing.
Design your Pinterest logo that looks attractive and create your profile at least with 40-50 descriptive words, don't forget to include keywords in the about section of your Pinterest account.
Make sure you're using a business account and claiming your website, Instagram and Etsy (whatever you are using) in order to distinguish in analytics of Pinterest.
Also, apply the SEO strategies to each and every pin on your Pinterest to get discovered in a search result. You're allowed to use 100 characters in the title, 500 characters in a pin description, so make the most of them by adding keywords and hashtags in order to get found on Pinterest. Make sure you're using alt text to get found in text-only browsers.
With more than 300 million users worldwide, Pinterest is one of the fastest-growing social media cum visual search engines. The opportunities those Pinterest provided to online job seekers are really unbeatable. Pinterest has paid millions to pinners worldwide, and they are really happy with this Pinterest online job.